The iPhone 5c model isn’t as popular as a lot of previous Apple handsets and the company is trying to boost its sales by introducing an even cheaper 8GB smartphone to consumers from some European countries. You can now buy a cheap iPhone 5c in USA, Ireland, Spain, Italy, Poland, Switzerland, Netherlands and some other corners of Europe, including Finland, Portugal, Austria etc.
It is expected that the common price for the low-cost 8GB model is to be €50 cheaper than the price on the 16GB handset. This could actually bring more customers to the Cupertino-based company if carriers don’t give discounts on the 16GB smartphone.
The news about low sales of the colorful iPhone 5c that was released along with the more expensive 5S model was everywhere on the web. The introduction of the model with less storage a month ago came as surprise to everyone. Can it earn the results Apple wants? Maybe once the sales figures are shared with public experts will see how this idea allows the company benefiting from extending the line of its cheaper handsets.
It is curious that some countries offer the new model more expensive than the 16GB one. For example, some people note that Germany starts to sell iPhone 5c with 8GB of storage for €499 while the 16GB device is €10 cheaper. This sounds weird.
If such pricing policy is preserved in other countries people will not buy the lower storage smartphone when it is possible to purchase more storage at a lower price.