Most Apple customers are used to two-year iPhone upgrade cycle. We saw great changes in iPhone models every two years but the situation seems to change this year. There are reports about Apple planning to extend this cycle and this means we will see next big improvements and enhancements in popular ‘fruit’ smartphone later than expected.
When is the next major iPhone update? If judging by new reports, Apple could extend the 2-year cycle to three years. If this happens we will see a regular iPhone 7 launch this fall and the new smartphone would be very similar to iPhone 6 and iPhone 6s. Users will be forced to wait until 2017 for major iPhone update.
This could give Apple enough time to focus on great changes, innovative features and impressive specs that would make each or most iPhone owners want to upgrade to the iPhone 8 as soon as it is officially released.
Firstly, iPhone will celebrate its tenth anniversary in 2017. Secondly, the markets experience a slow down in handset innovation and it’s getting harder to add innovative and exclusive features every 2 years.
The iPhone 7 rumors we hear mention no major changes in this model. There could be dual-camera system offered to potential customers along with some other changes. Some sources mention water-resistant body and no 3.5mm audi jack. Still the main improvements will follow in 2017 with iPhone 8 release. This model could get the updated design and AMOLED display along with other interesting features.

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