Angela Ahrendts is Apple retail chief. Now she is talking about Apple expansion in China and calls it aggressive. Everyone understands that China plays a major part in the Cupertino-based company strategy because this Asian region has millions of potential customers for iPhone 6, 6 Plus, new iPad and other ‘fruit’ products.
Ahrendts mentioned Apple expansion plans 2015 while speaking to one Chinese News Agency. She is sure that the iPhone maker becomes more agressive, especially when it comes to the new country and retail.
As the senior vice president of retail and online stores notes, the iOS giant is planning to open 5 news retail stores in China in early 2015. One store has already opened in Zhengzhou. The second big opening is planned for January 24 in Hangzhou. It will be the Westlake Apple Store.
Then the company is expected to open new stores in time for Chinese New Year which is on February 19, 2015. It is interesting that the four of the five openings are in brand new cities for the company.
Apple will soon have 20 retail stores in Hong Kong and China. The iOS company has plans to have 40 stores in China area within the next couple of years.
It is important for the ‘fruit’ company to provide the same customer service standards across the world while keeping up with high demand for products and services. Apple is already hiring in China as it has major focus on this region.
P.S. While there are official stores in China, a lot of local customers still purchase Apple iPhone in the U.S. thus it becomes interesting for them to order AT&T iPhone 6 unlock to use it with Chinese carriers.