How popular is iPhone SE in China? Many American users who dreamt of a smaller 4-inch device have already pre-ordered AT&T iPhone SE. Chinese consumers are also active and over 3 million pre-orders prove this fact.
iPhone SE sales figures are amazing. Maybe the current numbers are not as high as iPhone 6s / 6s Plus sales were but the more affordable 4-inch handset is highly demanded by customers and this is what really matters. Since iPhone SE launch became a hit in the market that is full of other brands.
iPhone SE market share is squeezing Vivo, Xiaomi and Oppo. Local brands lose earning because of the cheaper iPhone presence in the market. When customers can choose between Oppo, Xiaomi, Huawei and Vivo they choose Apple as the 4-inch iPhone SE is prices fairly low. This can’t be said about iPhone 6s or iPhone 6s Plus.
Some reports are pretty curious. It seems that Apple doesn’t keep a high level of iPhone SE inventory in China and other countries. The ‘fruit’ giant tried this with iPhone 6s and got excess inventory with slower smartphone sales across the globe.
While iPhone SE sales figures are promising Apple doesn’t seem to place bigger orders with component makers. They are forced to reduce inventory as well because of the lower demand from the ‘fruit’ company.
Do you think the inventory of iPhone 7 would also be lowered compared to iPhone 6 / 6s and 6s Plus? This next generation smartphone will be unveiled sometime in September. Apple should also upgrade its mobile firmware and present the next iOS 10.